DIVERZ

ABOUT

Diverz is the street wear brand inspired by the noughties. It was created by those who drew
graffiti and tried to make an ollie, those who were able to preserve their inner freedom as adults.
This is a brand for those who have managed to keep their "I".

Diver means diversity, a challenge to boring adult life, in which everything is clear and on the shelves.
The ringing, "rattling" name literally screams: "I will not play by the rules, I am who I am."

This idea originates in the logo and runs through the entire concept of identity: the clear, precise lines
of the font logo are broken by the graffiti version. All the elements of the identity are clearly in place, but
they are also crossed, broken and crossed out by painted phrases and symbols reflecting the thoughts
of the target audience of the brand.

Branding&Design – Eliza Kagan
Art Direction – Tatyana Kirichenko


DIVERZ
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DIVERZ

Diverz is a street wear style clothing brand inspired by the noughties. It was created by those who drew graffiti in childhood and tried to make Read More

Published: