MÁLICO
BRAND IDENTITY DESIGN & PACKAGING YEAR: 2023
ENG/ New identity and label design for a very exciting brand. MÁLICO is Ignacio and Rodrigo's new venture in Barcelona with its unique Cold Brew recipe, a different, interesting and daring way of selling a drink that has been with us for years and only few know about. Receiving the brief and finding the word <Málico> as it's name undoubtedly forced us to investigate its origin, and incredible things arose, since Málico is one of the acids present in the fruits that the brand uses to have it's unique coffee recipe for cold pressing. The creativity for the design was based on the study of those molecules and their chemical bonds, giving rise to Málico's own acid and personality.
