The project is carried out with the aim of spreading 'kindness,' as it is the criterion for evaluating people.
The project was conducted over a period of 3 weeks and commenced after the 2024 Lunar New Year, as this is when GenZ tends to embrace a 'resolution self-improve' mindset, aiming to become a better version of themselves
According to research, young individuals are increasingly experiencing irritability and mood swings, finding it challenging to manage their emotions around family members. They also have strained relationships with their family. The primary reasons behind this phenomenon include the significant work-related pressure young people face, resulting in prolonged stress, as well as inadequate sleep and unhealthy lifestyles.
From there, we constructed a story about Him, which will unfold in three stages, each symbolizing a distinct message contributing to the overarching theme of "Being kind to oneself".
Visit the project at:
Facebook: Đổi đời
(The Facebook platform, portrays Him's nostalgia for his homeland, expressing his desire to leave the city and return to his parents)
Tiktok: Him Đây
(Him's positive transformation journey is showcased.)
Instagram: Đổi Đời
(On Instagram, a series of six-word stories depict his longing for his grandmother and childhood memories)
Exploring the theme of 'soul' through transmedia storytelling (if Marvel is a parallel universe, then Him represents the parallel souls within the human subconscious). Each individual possesses multiple different souls, and their ways of expression vary. They always yearn to express their emotions
The project details are presented in the following:
