We aimed to convey that AI isn't a threat to our jobs; rather, it enhances efficiency and refines our designs. We showcased this belief through print, challenging the notion that AI produces imperfect or unprintable work. All it requires is the skill to harness its potential!
The client sought innovative branding ideas for Bahria Town across various touchpoints. Emphasis was placed on building brands through on-ground branding, including cinemas, riding club, apartments, and shuttle service. Special cinema ticket offers were available. Ambient, interactive concepts were explored, including 3D executions and celebrity videos. Branding opportunities for PTCL, Ufone 4G, Flash Fiber were maximized. A campaign was designed for Bahria Town Karachi, Lahore, and Rawalpindi using midjourney and Photoshop. The creative team provided excellent copies for the designs.
Agency: Adcom Leo Burnett (Islamabad)
Client: PTCL Group
Head of Design: Ali Rizvi
My brilliant team who supported me on this:
Client: PTCL Group
Head of Design: Ali Rizvi
My brilliant team who supported me on this:
Art Director: Imran Mughal
Associate Art Director: Irfan Riaz
Associate Art Director: Sarfraz Ahmed
Associate Art Director: Irfan Riaz
Associate Art Director: Sarfraz Ahmed
Creative Director: Waleed Janjua (Samei)
Creative Director: Hafsa Jamal
Account Director: Aiman Shakeel
Account Manager: Noor Ul Ain
ACD: Hina Ejaz
Creative Director: Hafsa Jamal
Account Director: Aiman Shakeel
Account Manager: Noor Ul Ain
ACD: Hina Ejaz
