This fictional brand project started as a fun creative experiment with a friend to dream up a unique kind of gin. We toyed with the idea of a sophisticated non-alcoholic spirit that didn't compromise on botanical flavors and gin's iconic piney bite. I was excited to develop the branding and identity for Zegroni - this imaginary new player in sophisticated zero proof liquor.

Using Adobe Illustrator, I crafted the Zegroni name and logo graphic with the Hermona font. The feeling was to go for a vintage apeal but showcasing a, complex flavor. I also added the subtitle "Zero Proof Gin" in flowing script to play with the flowing logo lettering.

In Adobe Photoshop, I combined these graphic elements with bottle mockup photos to create a realistic brand presentation. This fictional brand design experiment was fun to build out further with layered graphic elements hinting at Zegroni's identity. And I have additional ideas for branded ingredients lists, variation designs, and lifestyle photography if I continue developing this imaginary gin brand purely for enjoyment and practice.

While currently conceptual, I would also be open to discussing how this Zegroni brand identity could be commissioned for real production or partnering to establish it as a unique product proposition. Though still whimsical, I believe the logo, bottle packaging, and descriptions communicate sophistication and spirit quality true to Zegroni’s envisioned brand ethos.