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    WOW Baking Company Brand Identity Challenge: Developing a distinctive brand identity in the niche market of gluten-free products. Solution: A cl… Read More
    WOW Baking Company Brand Identity Challenge: Developing a distinctive brand identity in the niche market of gluten-free products. Solution: A clean, modern, simple brand identity was developed with the packaging to help set the WOW products apart from the traditionally granola looking products in the natural foods aisle at the supermarket. Bright strong colors distinguish the flavors and help shelf presence. The logo was designed with iconic reference to a cookie that is basically and essentially delicious. Read Less
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