As part of Bridgestone's new all-seasons tyre unveiling, they wanted to invite specially selected guests on a lavish experience where they could test the tyres in a facility that can replicate any driving weather scenario that can be accurately calibrated, as well as enjoying Finnish hospitality. The 'inner' idea plays on it being within the Arctic Circle. The invite feels exclusive with a clean, crisp feel evocative of a cold environment, and utilised a blue foil block on a heavy stock.