ho.mobile
Making life easier for customers and operators.
Making life easier for customers and operators.
Ho.Mobile is a new Telco service, created by Vodafone Italia, to cope with the new low-coast companies.
We created an intuitive UX and an attractive design, providing an end-to-end project with a specific experience for resellers, agents and over 2 million customers.
We created an intuitive UX and an attractive design, providing an end-to-end project with a specific experience for resellers, agents and over 2 million customers.
The project encompassed several touch-points: the website, the consumer App (Android and iOs), the management App for Customer services and the interface for reviewers.
Within this project, in addition to supporting the development team of the different Apps, I was in charge of the creation of the graphic layouts, flanking and supporting the UX and interaction phase.
Inspired by the brand’s values, simplicity and transparency, we worked with a lean-start-up approach,
from service design over agile development to waterfall development in core streams.
The operational model included design leadership to work on Business Design, UX and Service Design, Visual Design, and UX Writing.
All in the simplest way:
- co-located cross-functional design teams
- cross-team direct communication instead of unnecessary emails
- daily morning stand-up meeting
- co-located cross-functional design teams
- cross-team direct communication instead of unnecessary emails
- daily morning stand-up meeting
The ho. project demonstrates that design can lead different teams towards a unique result: ho. was the first Italian telco operator to use a video call to verify the customer's identity and newsstand as an innovative distribution channel.
With a multichannel digital user experience focused on simplicity and transparency, ho. mobile builds understanding and trust in people when choosing a new mobile operator.
Everything is supported by an intuitive UX design, delivering an end-to-end journey with an outstanding experience for dealers, agents, and over 2 million telecommunication customers.
