Our initiative aims to invite potential candidates to embark on a journey of learning the German language, ranging from beginner levels (A1 and A2) to intermediate (B1 and B2). Leveraging targeted advertising strategies, we employed a multi-faceted approach to reach our audience effectively.

Utilizing dynamic visuals and engaging messaging, we crafted two distinct versions of promotional posters: a vertical format optimized for Instagram and Facebook stories, and a square format (1080*1080) tailored for feed posts. This ensured maximum visibility across both platforms, catering to diverse user behaviors.

With a network of five centers under the International Institute of German Studies (IISC) umbrella, we implemented a localized approach. Each center received a unique ad set, encompassing specific targeting parameters and tailored marketing strategies. This localized targeting enabled us to resonate more deeply with our audience segments, addressing their unique needs and preferences.

Throughout our publicity campaign on Facebook Ads Manager, our primary objective remained consistent: driving phone calls. By focusing on this key metric, we aimed to facilitate direct engagement and inquiries from interested candidates, fostering a seamless transition from awareness to action.

Through strategic advertising and targeted messaging, our campaign successfully attracted potential learners to explore the opportunities offered by our German language programs, positioning IISC as the destination of choice for language education.