AFRICANA
Africana is a print project done for a Home & Lifestyle brand called Artisan Lab. The brief was to create a strong Africa inspired print collection and incorporate them on home textiles such as decorative pillows/cushions, table mats, dinner & cocktail napkins, tableware/dinnerware made of stoneware and serve ware crafted with wood. The elements of this print project became the key motifs to create social media graphics & packaging for a seamless storytelling and bold visual design.
Motif illustrations for the collection- African fans, tribal textiles from their culture, the wildlife- all elements together brought this collection to life.
Left- a concept for a wooden lazy susan, Right- Image of the final product
Illustrations/ sketches of some elements from the collection
Textiles collection- decorative cushions, table linen with the motifs seen above
Tableware collection- Graphics designed and fired on the stoneware. Everything was designed to keep the ceramics microwave and dishwasher safe, making it ideal for everyday use, however the designs are kept sophisticated to make it fit for entertaining guests on special occasions!
Thank you!
