I was developed an illuminating outdoor BTL advertising design to promote a Videocafe theater, which is claimed to be most innovative world's brand theater franchise.

We worked closely on the attention-grabbing campaign which incorporates 'Halo' lighting into customised billboard special builds to create an after-dark glow effect around 2D cut-outs interaction of the isologo.

Traces of the 'Videocafe' isologo are separately illuminated to highlight the LED panel with hi-tech eco-friendly billboard features, while a cutting-edge printing technique accentuates the contrast with the backlit skin to day/night time changes.