HP Press website rebranding
HP Press website rebranding
 
HP Press is the official brand for HP ExpertOne certification study guides and HP books for business and IT professionals. Our mission is to publish quality content on the technologies and solutions to help you advance your skills and knowledge.
 
We were commissioned by EPAC, premium supply partner of HP, to completely rebrand the HP Press website. The targets were to increase book sales and create engagement of the HP Professionals. So we implemented the Review system. Users can rate books and write reviews to help other users make the right decision. 
Besides that we've created personal profile pages for the book authors. This makes them visible for the first time, and gives them the credits they deserve.
 
Explaining our rebranding in full is crazy. Just enjoy the screenshots of the implemented web design. 
 
Homepage design impression
iPad view impression
Book Overview page impression
Redesign for the Homepage with a large hero banner area
Completely redesigned Books Overview page
Design for the Book Detail page, one of the most important pages in the website
Customer Review feature. This slides open when you're on the Book Detail page.
User friendly Sign In page
Design of a new and visually appealing Shopping Cart. This element is always on screen.
Adding books to the cart has an animated effect to draw attention and reflect the state-of-the-art techniques HP uses.
Completely redesigned Shopping Cart Process. We reduced this from six back to three steps.
iPad friendly web design is one of our trademarks
User friendly Modal Windows to support the user
My Account pages
3D book rendering template. This helps us to get consistent book preview images for the whole site
Large Hero banner to introduce new books
Large Hero banner to trigger users to write a review
CREDITS
Client: EPAC / HP
Agency: Stoere Binken Design
Creative direction and design: René Verkaart
Programming: Tomsksoft
HP Press website rebranding
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HP Press website rebranding

HP Press is the official brand for HP ExpertOne certification study guides and HP books for business and IT professionals. Our mission is to publ Read More
2
143
2
Published:

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