Kesra, an Egyptian brand, specializes in offering a variety of cake powders, muffins, and more. Established online for three years, they recently expanded into stores. Their brand is known for offering high-quality products at reasonable prices.
Job Description:
Rebranding project encompassing various elements: logo, packaging, thank-you cards, delivery car design, and social media posts.
Target Audience:
Egyptian females, aged 21-55, belonging to Class B socioeconomic group.

Retaining the essence of the old while incorporating new elements,The composition of the new logo is similar to the top of the cupcake from the old one. The new logo incorporates elegant Arabic calligraphy while retaining the original color palette with a subtle shift towards red., adding a touch of vibrancy and reflecting the brand's evolution.

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