Transforming Futures
'Putting people back together for the better''
The brief was to communicate The Cyrenians as being more than a charity for the homeless, but one that provides a variety of services. These include helping people with their wellbeing, overcoming addiction and employment problems. We discovered that they are a charity, who connect people together to transform lives.
Our vision was to create a brand identity that portrayed the theme of 'transformation,'showing the concept of a personal journey, with how a person goes through a state of recovery, conversion to then better themselves for the future. The final identity involves a formation of butterflies that transform into a face, from grayscale to colour. 'Bringing people back for the better.'
