The design process started by an exciting research about Uranium enrichment. This not only helped us reinforce the initial video script, but also offered tons of ideas to achieve a cohesive and attractive look and feel. We knew that technical facts could get the viewer lost, but at the same time, we didn't want the message to sound weak and vague. Therefore, we decided to keep the voice over as simple as possible, and we added attractive infographics with additional information. The color pallet was intentionally basic. Red, White and Green were used to relate the issues with the government of Iran. The glowing yellow responds to the Uranium cake that has this particular color.