Dentcor • dental clinic • visual identity

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visual identity

Dentcor – dental clinic

Healthy teeth, professional care and patient comfort are the key principles of Dentcor clinic. Roman continues his family profession in dentistry. He is a highly qualified dentist and founder of Dentcor dental clinic.

We strove to create a visual image that reflects professionalism and inspires patient trust. At the same time, we wanted to go beyond the templates – not to use an image of a tooth inthe clinic’s logo. We were looking for a signthat was eye-catching and easy to remember, but not banal or hackneyed.

We settled on the idea of including an image of a smile in the logo – healthy teeth mean a beautiful smile. However, just a logo sign in the form of a smile seemed too mundane and lacking in originality. Having developed this idea, we came up with an abstract symbol that resembles half a smile – inviting the clients to unlock the potential of their beautiful smile with Dentcor.

The primary brand color, deep navy blue, together with the complementary color, exquisite greyish green, harmonize with the minimalist interior of the clinic, create an atmosphere of trust, emphasize professionalism. For ease of perception, we chose a sans serif font.

Dentcor’s visual identity reflects and emphasizes not only modernity and simplicity, but also conveys a professional image, builds up trust with the target audience. The brand represents a combination of innovation and professionalism as well as a friendly comfortable atmosphere for patients, embodying Dentcor’s slogan – a smile is something you can wear easily and comfortably.

design by levista.art & ultrablack.art

art director: tim neborsky