AdiddasXParley show up concept for launching new campaign in Prague. Concept was easy. Go to the streets with few Czech celebrities and clean up as much plastic as possible. We put them in these show-cases in front of shop as a reminder of how long these plastics would take to decompose. In order to achieve the most realistic effect of dirty water, we decided to stick semi-transparent films on the transparent PVC walls and illuminate the ice with LED lights from below.