THE BRIEF
At the international auto show, all car makers talk about "experiencing innovation," but few can actually prove it. At this years auto show we wanted to prove it.
THE IDEA
At the international auto show, all car makers talk about "experiencing innovation," but few can actually prove it. At this years auto show we wanted to prove it.
THE IDEA
THE NISSAN SHIFT PULSE PROJECT
For the Toronto International Auto Show, we created an interactive experiment to literally measure the biological shift in a persons heart-rate while engaging with the brand. A custom application was created to expose subjects to Nissan stimuli, while a pulse oximeter captured heart rates and visualized the data in real-time as subjects chose the Nissan attributes that excited them most. The take-away was a series of unique shareable objects called “Pulse Portraits.” We curated the images in a Nissan Facebook gallery and digitally elevated them on a massive screen at the Nissan pavilion.
For the Toronto International Auto Show, we created an interactive experiment to literally measure the biological shift in a persons heart-rate while engaging with the brand. A custom application was created to expose subjects to Nissan stimuli, while a pulse oximeter captured heart rates and visualized the data in real-time as subjects chose the Nissan attributes that excited them most. The take-away was a series of unique shareable objects called “Pulse Portraits.” We curated the images in a Nissan Facebook gallery and digitally elevated them on a massive screen at the Nissan pavilion.
Recap video.
