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    About

    Aside from being a graphic designer, I am also a full time professional fighter. I am currentyl a WBC USA, WBK USA Champion and Lion Figth World … Read More
    Aside from being a graphic designer, I am also a full time professional fighter. I am currentyl a WBC USA, WBK USA Champion and Lion Figth World Champion. To help market myself as a fighter I created a brand for myself. The logo had to evoke a sense of power, perfection and style—all keywords that are important to me as a fighter. The icon resembles the letter O while the angled horizontal bars create the letter T. This created a monogram for my name Ognjen Topic as well as my website TopicOfficial.com Read Less
    Published:
Muay Thai Authority approached me to redesign their current logo. This was especially a difficult task since MTA’s Facebook fanpgae has a large following (over 1,000,000 likes). MTA's fanbase is already accustomed to the brand and any small alteration can have a direct positive or negative impact on the fans.
 
I set out to turn MTA into a brand. I wanted fans to be excited about seeing the logo and to proudly want to wear the MTA brand on T-shirts etc. I began by designing a mark, I wanted that to be the focal point as marks/imagery are always easier to remember. Keeping in mind that the mark had to be straightforward, simple and of course memorable I began brainstorming visually. After many ideas and sketches, the chosen mark incorporates the letters M, T and A.
 
The brushed metal/iron effect was used as a secondary option—my idea came from iron being forged much like a fighter through years of training.