LÕK I Padel Brand Identity

•

About the project

At 380amk, as specialists in strategic and visual development for sport brands, we have fully developed the brand identity for LÕK Sports, an international project born to promote and bring padel to the new generations.

We present below the entire graphic process of the brand development; from the creation of the visual concept to its strategic implementation in product and communication elements.

The Accent

LÕK wants to use padel as a universal language that connects borders, representing young people from all over the world through the accent, a universal symbol that defines the tone and personality of the brand and of each player on and off the court.

This accent as a storytelling concept is visually represented from the logo to other multiple applications in the brand implementation, giving LÕK's identity a fully coherent visual narrative

Generation ONE

LÕK breaks into the market with its Generation One collection, offering a complete range of products with everything the player needs on and off the court.

We were in charge of designing every last detail of this collection, from the visual conceptualization of their eight latest-generation padel rackets range to the line of sports clothing and streetwear.

Photos by Omar Vega at Reserve Padel event, Miami.

Brand Launch

The brand was presented at the end of 2023, during the celebration of the last tournament of the World Padel Tour circuit in Barcelona. It was the first opportunity to apply the brand in physical environments and bring to reality a solid brand concept that breathes freshness and fun.