V I Z I O _ intelligent water
Extensive visual identity, bottle and label design concept byZsombor Kiss for an extraordinary Hungarian mineral water, called: VIZIO -intelligent water. Packaging was developed in cooperation with Design Donum.
The brand name "VIZIO" (means vision in Hungarian)suggests a visionary design. Accordingly, the basic idea was creating not just a simple logo orbottle design, but a comprehensive visual language, where each element reflectsto the others. The identity emphasizes sterility, clearness, freshness andtranscendence
to highlight the technical and scientific features of the water. The logotype is based on a simple rounded biomorph shape, whichcould be easily transformed into any functional object or it can be used as acompositional element on posters, labels etc… The modulated letters of the logo are cutted into two parts horizontallyand their upper side are moved to the left a little bit. This simple gesture gives you the feeling of floating on thewater. The unique shape of the bottle follows the logos' character withits rounded triangle form.
to highlight the technical and scientific features of the water. The logotype is based on a simple rounded biomorph shape, whichcould be easily transformed into any functional object or it can be used as acompositional element on posters, labels etc… The modulated letters of the logo are cutted into two parts horizontallyand their upper side are moved to the left a little bit. This simple gesture gives you the feeling of floating on thewater. The unique shape of the bottle follows the logos' character withits rounded triangle form.
The result is a stable, space-saving minimal design, where there arepossible options to use differentstyles on the outside skin of the bottle, to freshen up the package identity periodically.
