Alma emerged from the collaboration of two brothers, ÁLEX and MARC, committed to upholding the family legacy of crafting traditional desalted codfish.
Derived from the first two letters of their names, the brand encapsulates their profound dedication to the codfish world.
Their upbringing in the family enterprise has endowed them with profound expertise. Infusing their traditional craft with a dash of contemporary flair and avant-garde ingenuity, they continue evolving in the business.
The logo is the visual representation of ALMA brand. It is made up in two parts: the isotype, which is the symbolism of a codfish, and the name, which comes from a typeface that has been geometrically personalized to be unique.
Both parts can be used individually or separately, depending on your context.
