LA MER 海藍之謎

•

LA MER 海藍之謎

LA MER is a luxury high-end skin care brand owned by the American Estee Lauder Group. It is an eternal classic originating from the ocean.

LA MER是美國雅詩蘭黛集團旗下的奢華高端護膚品牌，是源自海洋的永恆經典。

The power of "water" runs through LAMER's brand culture, so we proposed the idea of using water to form a bridge to firmly grasp the core of the brand. The loong was originally related to praying for rain and is inextricably linked to water. So we spent a lot of energy on depicting the shape, which should not only be like water loong but also have a balance between figuration and abstraction. Especially complex loong heads require a high degree of generalization; at the same time, we also added elements such as seaweed, coral, seaweed, water vapor, and water flow to the body of the water loong. The rich details convey the brand's sense of quality.

“水”的力量貫穿LAMER品牌文化始終，因此我們提出用水構成⻰的創意，緊緊地抓住品牌核心。中國⻰，最初和祈雨有關，本來就和水有著仟絲萬縷的聯繫。於是我們花了大量的精力在描繪造型上，既要做到似水如⻰，又要在具象與抽象之間掌握平衡，尤其復雜的⻰頭，需要有高度的概括力；同時我們也在⻰與水的身上加入了海藻、珊瑚、海草、水氣、水流等元素，豐富的細節傳遞的是品牌的品質感。

May the new year stir, vibrate, and set off a natural and vital stream!

願新的一年裏翻騰、躍動、掀起一股自然而充滿生命力的清流!

2022, America

2022, 美国