A rebranding for the bulgarian version of 40under40. The project aims to present the successful young Bulgarians who are under 40 years old and are not in the media attention.
The task was to create a new project identity, bold and innovative.
Many of the people that get selected by the 40under40 jury have incredible stories, sometimes even unbelievable. That is why i chose to go with an unbelievable or impossible perspective that simply says to the public:
Nothing is impossible…