Joaquin Carriquiry's profile

Savvy: WEB APP Startup - Founder & Creative Strategy

Savvy is a tech startup (currently under development), web app service, whose main objective is to make technology accessible to everyone. We offer technological solutions for all, with a special focus on the elderly, aiming to enhance their quality of life.

The inspiration for creating Savvy came from witnessing my grandmother reading the news on an iPad 2 that I had given her for her 99th birthday. This experience showed me the benefits of technology for older individuals and understand how it can sometimes be out of reach for them.

(website under development)
As part of the process of building the MVP for our tech startup, we spent an entire weekend completing a beta version of our app, although developing the entire idea and the business strategy took 5 months before that.  

This version is API-driven, enabling it to run on the web as well, which makes it more convenient and time-efficient for this particular stage.​​​​​​​
The essence of Savvy is one of closeness: when a user contacts Savvy, we want them to feel as if their grandchild has come home to fix their phone, help with the printer, or set up their favorite TV channel. Our goal is to foster a sense of proximity to our clients, build trust, and assist in enhancing their quality of life.

The overall aesthetic and communication tone are designed to be familiar and welcoming. However at this early stage, I haven't had the opportunity to delve deeply into the UX, UI, and overall branding.

Savvy's roadmap is extensive, with significant opportunities for business collaboration with hospitals, residential homes, clubs, hardware stores, and more. These prospects are abundant and well planned.

We are on the verge of launching our MVP to begin validating the concept.
Savvy: WEB APP Startup - Founder & Creative Strategy
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Savvy: WEB APP Startup - Founder & Creative Strategy

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Creative Fields