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    About

    PUMA Intern Project, Summer 2014
    Published:
OBJECTIVE:
 
Design versatile, water-resistant adventure shoes for children ages 6-13. 
PUMA BRAND IDENTITY:
MARKET RESEARCH (trail and water shoes - mix of breathable, quick drying materials and sturdy, water-resistant materials. Easy closures):
IDEATION SKETCHES:
OUTSOLE IDEATION
FINAL OUTSOLE
OUTSOLE EXPLODED 
FINAL UPPER IDEAS (trail shoe and ballet water shoe)
CLOSURES:
MATERIAL MAPS:
GRAPHICS:
COLORWAYS:
TRAIL SHOE
BALLET WATER SHOE
RHINO RENDERINGS OF SHOES (photoshopped):