Mighty Nest
We teamed up with our friends at Fact & Fiction to help promote MightyNest, a marketplace for expertly tested and transparently rated sustainable products. ย In this character-driven spot, we utilized traditional hand-drawn animation for our main characters, then mixed it with 3D generated environments. ย This approach gave us greater flexibility in framing our characters while also being a lot more friendly for any changes than a purely traditional route.ย
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/065c74191896253.65d375af1935e.jpg)
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![Illustrative hand drawn Grocery Character forest mixed media Character design 2ะด](https://mir-s3-cdn-cf.behance.net/project_modules/1400/801832191896253.65d3762e2cdf3.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/07f915191896253.65d3762db8725.jpg)
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Design Developmentโโโโโโโ
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![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4bf9cc191896253.65d377cb32e73.jpg)
Process
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/fa31cf191896253.65d377cc0ae1a.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/8ef340191896253.65d377cc0a30c.gif)
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![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/2f2b8d191896253.65d377cc08854.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/42eb19191896253.65d377cc09539.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200_webp/eb6e0f191896253.65d377cc0c9eb.gif)
Credits
Client: Mighty Nest
Project:ย Worry-Free Sustainability
Agency: Fact & Fiction
Project:ย Worry-Free Sustainability
Agency: Fact & Fiction
Agency Team: Lisa Lee, Ryan McFarlin, Meghan Burns
Produced By: Run Kick Shout
Creative Director / Project Lead: Nick Hopkins
Creative Director / Project Lead: Nick Hopkins
Design: Juri Agostinelli, Elahe Baloochi, Magdalena Koลบlicka
3D Animation: Erik Jensen, Nick Hopkins
2D Animation Director: Bruno Brasilย
2D Supervisor: Denis Bargos
2D Animation:ย Gustavo Carvalho, Geovani Angelo, Robb Reis, Carol Caporrino, Pedro Spaolonzi, Alexandre Sales, Ulisses Juca, Taiza Nogueira, Brenda Maryan, Mateuz Fernandez, Thallyson Mikael, Denis Bargos
2D Animation:ย Gustavo Carvalho, Geovani Angelo, Robb Reis, Carol Caporrino, Pedro Spaolonzi, Alexandre Sales, Ulisses Juca, Taiza Nogueira, Brenda Maryan, Mateuz Fernandez, Thallyson Mikael, Denis Bargos