Novo Nordisk Campaign Visuals
Parallel to the market launch of Wegowy in Germany, Novo Nordisk planned an awareness campaign that deals with the topic of obesity in a new and different way.
It is a clinical picture that you are not helpless to deal with. The feelings, limitations and prejudices that people with obesity are exposed to should be addressed. At the same time, the campaign should celebrate the beauty of all people, not just the slim and healthy.
Customer: Novo Nordisk
Agency: Peix Healthcare
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