Creative Process
Mood board —
Finding a mood and tone for the presentation is the first phase of my creative process. I am identifying color palettes that resonate with the topic or with a brand, visual elements, graphics, and images. The final mood board becomes a reference point, guiding the implementation of ideas and fostering a shared understanding of the project's direction.
Concept creation —
During the conceptualization phase, I craft two to three presentation overviews, drawing inspiration from the mood board. The objective is to visualize the presentation's layout, structure, and metaphor, this helps me understand how the presentation might affect people and connect with them.
Presentation design —
In this phase, after the final overview is chosen, I create a visual narrative or a story inspired by the provided copy - this includes icon design, typography, infographics, illustrations and photographs.
Revision phase —
At the end of the process, the presentation undergoes several rounds of feedback to ensure its usability, clarity, alignment with the mood board or brand, and, most importantly, effective communication of the intended message.
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