The League of Sport is my friends’ sports team, specialized in organizing active leisure events, including mountain backpacking tours, rock climbing, rafting, skiing events, etc. The team has been created recently. So they needed a brand which would express their passion and be helpful in the team promotion. I was asked to develop that brand.
The sport events they arrange are mostly related to mountains or rocks, and they are often associated with strong physical activity. So I picked two concepts: “mountain” and “pulse” as a basis for the logo design and experimented with plenty of forms derived from associations with these words.
Experiments with forms in search for an appropriate one
The Final Piece
Typography
Logo in Use
Set of avatars for vk.com social network communities
Custom pattern was developed based on the logo. The logotype top angle value was used to construct a grid. The grid became a basis for the pattern design.
T-shirt prints is one of the many ways this pattern can be used.
