Client:
Skepta, born Joseph Junior Adenuga Jr., is a British rapper, songwriter, and record producer, renowned for his pioneering contributions to the grime music genre. With critically acclaimed albums like "Konnichiwa" (2016) and "Ignorance is Bliss" (2019), Skepta's distinctive style, rooted in his experiences growing up in London and his Nigerian heritage, has garnered him a global following. Beyond music, Skepta's influence extends to fashion and culture, solidifying his status as a dynamic and multifaceted artist.
Skepta, born Joseph Junior Adenuga Jr., is a British rapper, songwriter, and record producer, renowned for his pioneering contributions to the grime music genre. With critically acclaimed albums like "Konnichiwa" (2016) and "Ignorance is Bliss" (2019), Skepta's distinctive style, rooted in his experiences growing up in London and his Nigerian heritage, has garnered him a global following. Beyond music, Skepta's influence extends to fashion and culture, solidifying his status as a dynamic and multifaceted artist.
Assignment:
Design campaign for Skepta's First Annual Halloween EP, 'Vicious', incorporating modern Halloween imagery while drawing inspiration from Christian eschatology, national customs, Gothic and horror literature, and classic horror films.
Solution & Process:
Research and Inspiration:
Conducted thorough research on Halloween traditions, Christian eschatology, and iconic horror literature and films.
Drew inspiration from sources such as Frankenstein, Dracula, Frankenstein (1931), The Mummy (1932), and thriller films like Harry Potter and the Chamber of Secrets.
Explored the symbolism and aesthetic elements associated with Halloween, including haunted houses, eerie landscapes, and sinister creatures.
Design Concept:
Developed a design concept that merges modern Halloween imagery with classic horror influences.
Incorporated elements such as eerie landscapes, haunted houses, and sinister creatures lurking in the shadows.
Utilized a color palette featuring dark hues like deep purples, blacks, and blood-reds to enhance the ominous atmosphere.
Integrated spider webs as a metaphor for the entanglement of emotions and themes explored in Skepta's music.
Art Direction:
Ensured consistency in style and tone across all visual components of the campaign.
Created promotional posters, digital artwork, and merchandise designs that align with the EP's theme of darkness and intensity.
Merchandise:
Developed a range of merchandise items, including limited edition vinyl records with exclusive artwork, eerie-themed clothing like hoodies and t-shirts adorned with haunting illustrations, and accessories like enamel pins or patches depicting iconic symbols from the EP.
Conclusion: The campaign for Skepta's 'Vicious' EP successfully captures the essence of Halloween and Skepta's music, blending contemporary aesthetics with timeless horror imagery. Through meticulous research, creative design, and cohesive art direction, the campaign sets the stage for a spine-chilling musical experience.
