Loong Year (year of dragon) is On A Roll
2024 CNY EXHIBITION
SEEEKLAB commissioned me to create some visual works for an exhibition of CNY 2024. They wanted me to develop 3 parts of design: key visual / poster, the main dragon installation, wall arts of the playground space.
The exhibition was hold in a small town called Changting of Fujian (southern China) which is famous of traditional paper-cutting lantern and cultural relics and historic sites. The client wanted me to use paper-cutting elements and traditional buildings in the project.
Glad to share the process and final results. Hope you enjoy it!
Client: SEEEKLAB
My Role: Integrated Visual Designer
Part i : Key Visual
Building Illustration
Color Palette
Fonts
Paper Cutting Elements: Firework, flowers
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Part ii & iii:
Dragon Installation & Playground Wall Arts
Dragon Installation
Client gave me the model below and needed me to design the surface of dragon.
Rendering Effects
Photos On Site
All the peaces of the dragon were hand painting
Playground Space
There was a room with a wall 36 meter long and 5m high. I choosed a soft pink color as background to make the space more comfortable.
