ANIMO Packaging

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ANIMO Packaging

Mohammed Dorgham's packaging design for Animo showcases storytelling and attention to detail. Each of the four varieties of packaging is carefully designed to provide a unique and immersive visual experience that reflects the coffee's origin. The choice of colors and symbols specific to each country where the coffee beans are sourced adds depth and meaning to the packaging. Including an approximate roasting level number and coordinates of the coffee's cultivation locations further enhances the brand's commitment to quality and authenticity. Further, incorporating a narrative that captures the emotional journey of tasting each coffee variety makes the packaging design a truly memorable and impactful part of the coffee experience.

In the design process, we have been committed to presenting a unique and immersive visual experience that narrates the story of each category within the four varieties of packaging. We have taken great care to intensively and simply highlight every precise and specialized detail. For each packaging within the four categories, New England-Costa Rican-Medium-Dark-Dark/French, we have tailored a color appearance that carries within it colors and symbols representing the country from which the coffee beans for this specific category were imported. This choice comes after meticulous consideration and special attention to ensure the highest level of quality that enhances the emotions accompanying each experience.

Each packaging is distinguished by an approximate number indicating the optimal roasting level for the specific category. This number serves as a spotlight, emphasizing the brand's commitment to delivering a distinct coffee moment. Regarding the origin of the coffee beans, we have embraced the challenge by providing coordinates of the famous locations where this splendid category is cultivated in each country. These coordinates, representing latitude and longitude, give you a fun and enjoyable insight into the origin of this wonderful coffee. As part of the tailored research and exploration process for each packaging, we have narrated a distinctive story that conveys the human emotions accompanying the tasting of any category from the diverse varieties. It undoubtedly adds a special impact to your moments, whether day or night, as a unique experience with sincere companionship and mixed emotions.