Geekster Visual Identity
A New Horizon
With a barren brand landscape Geekster, or more affectionately known by his Twitch community as Geeks, summoned me to reimagine his visual identity. I embarked on a quest to infuse his online persona with a minimal, sci-fi aesthetic with a modern twist. After discussions with Geeks, he informed me that he wanted to move away from his current branding that infused his previous full-time job role into his logo and other assets. My task was clear: to explore a new horizon, crafting a visual identity, ushering in a new era of his streaming saga.
During our discussions, I engaged Geeks with targeted questions to uncover his project requirements. Right from the outset, Geeks articulated a clear vision for the visual identity, laying a solid foundation for the project at hand. This allowed me to chart a direct course towards the project's culmination, beginning with sketching initial concepts and honing in on the key elements that resonated with Geeks, while identifying those that did not. Central to our discussions was the desire for an overall retro vibe, however with a subtle yet unmistakably futuristic aesthetic, tinged with cyberpunk influences. Geeks emphasised his affinity for the colour blue, which became the cornerstone of his brand palette, complemented by accents of off-white, yellow, and deeper midnight hues reminiscent of the cosmos. To maintain visual harmony and avoid overwhelming complexity, we opted for nuanced touches of detail rather than inundating the design with excessive visual noise.
By carefully balancing Geeks' preferences with design expertise, we successfully navigated the intricate terrain of sci-fi aesthetics, resulting in a brand that seamlessly integrates his favourite elements with subtle sophistication, reflecting his unique persona. As Geeks steps boldly into the digital realm with his revamped identity, we are confident that his brand will captivate audiences, leaving an indelible mark on the ever-evolving landscape of online streaming.
Twitch Channel Graphics
Brand Guidelines
