Souad GHAFFARI's profile

Innovation Team Branding


APRIL 2023
Introducing the INNOVATION team

A dynamic collective within the company of Cognizant, dedicated to tackling everyday challenges encountered in the workplace. From resolving technical issues to devising strategies for streamlining workflows and enhancing workplace enjoyment, this team is committed to fostering creativity and efficiency. Comprising individuals with diverse talents spanning technical prowess, design acumen, scientific expertise, and technological innovation, they collaborate across departments to drive impactful solutions and cultivate a vibrant work culture.

Now, the visual identity of the Innovation Team is embodied in a pixel-like symbol featuring the "IO" letters from "innovat/io/n," cleverly referencing both technology and gaming elements. This distinctive emblem captures the essence of this team's dynamic approach. Additionally, the visual identity incorporates a system inspired by puzzles, reflecting their commitment to problem-solving and creative thinking. Together, these elements create a cohesive and engaging visual representation of the INNOVATION team's ethos and mission.




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