mental illness is beautiful.
Asfourieh is a psychiatric hospital entirely dedicated to mental health. This campaign is the tactical campaign following the launching of the new "Asfourieh" brand name.
Conceptually, a tactical campaign would tackle the services of a corporation; however, in this context, the product being sold is the illness itself. And how do you sell an illness? By making it look beautiful.
Therefore, this campaign targets the reader and metaphorically invites him to take a deeper look into the mind of a mentally-ill, by taking him deep inside the miscroscope and showing him the fascinating and colorful tissues of the human brain.
Therefore, this campaign targets the reader and metaphorically invites him to take a deeper look into the mind of a mentally-ill, by taking him deep inside the miscroscope and showing him the fascinating and colorful tissues of the human brain.
I hope it touches you!
Mhd.Fk
