Objective :
Understand the preferences and needs of the diverse audience using our video streaming platform to enhance the video playback experience and improve overall user engagement.
User Research :
1. Creating an online survey with questions related to user habits, preferences, and pain points when using video streaming platforms.
2. Include demographic questions to ensure representation from the diverse audience.
3. Conduct one-on-one interviews with a selection of platform users representing different demographics (age, gender, location).
4. Explore their experiences, challenges, and desires related to video streaming and playback.
5. Organize focus group sessions with participants from different content creation backgrounds (movies, TV shows, user-generated videos).
6. Discuss specific features, usability, and overall satisfaction with existing platforms.
7. Analyze existing platform analytics to identify patterns in user behavior, popular features, and potential areas for improvement.
User Personas :
Persona 1: Movie Enthusiast
Background : Aged 25-35, passionate about movies, enjoys high-quality video content.
Needs : Seamless navigation, quick access to movie details, and social sharing features.
Preferences : Appreciates immersive experiences and prefers a sleek and modern interface.
Persona 2 : Casual Viewer
Background : Aged 18-25, watches a variety of content, values simplicity and ease of use.
Needs : Intuitive controls, recommendations, and an easy way to explore user-generated content.
Preferences : Prefers a clean and straightforward design, with easy access to essential features.
Design Overview :
I have designed a video playback interface with several features to enhance user experience and accessibility. The design includes two pages: a home screen and a video playback screen. When users click "Watch Now" on the home screen, they are redirected to the video playback page.
The video playback screen incorporates the following features :
1. Progress Bar with Video Timeline : Displays the progress of the video along with a timeline for easy navigation.
2. Play/Pause Controls : Allows users to start or pause the video playback.
3. Video Forward : Enables users to skip forward in the video.
4. Volume Control : Provides the option to adjust the volume of the video.
5. Subtitles : Offers the capability to display subtitles for better understanding.
6. Quality Settings : Allows users to adjust the video quality based on their preferences.
7. Full Screen Mode : Allows users to switch to a full-screen view for an immersive experience.
Additionally, I have included an extra feature :
Cast Video to TV : Enables users to cast the video to a TV screen for a larger viewing experience.
