Helix is a prominent investment fund based in the United Kingdom that invests globally in public and private projects. They recently collaborated with us to revamp their brand identity and website, and our team successfully delivered a unique and versatile brand that epitomizes Helix as a reliable and confident partner.
Together with Helix, we envisioned a style that blends contemporary elements with a hint of traditionalism. The new branding balances conservatism and boldness, exuding stability and timelessness that resonates universally.
We enhanced a DNA helix as the brand's symbol to represent the company's identity. By implementing a creative code environment, we could develop a range of brand assets consistent with this motif. We also incorporated mountain shapes to pay tribute to the company's founders and their origin.
The overall visual style of the project embodies a balance between seriousness and openness to new ideas, sustainability, and boldness, aligning with the company's vision and self-perception. Helix is dedicated to providing extraordinary results to its clients and partners, and its updated brand identity reflects this unwavering commitment.
