In the ever-evolving landscape of Esports, ultimate gaming gear seeks to combine performance and design. The Fnatic STREAK65 Compact 65% Low Profile Mechanical Gaming Keyboard stands out not just for its size but its unparalleled performance. This video production case study delves into the creation of an advertisement that showcases the STREAK65's exceptional features: Its custom low-profile Fnatic Speed Switches, designed to offer the familiar yet enhanced key press feeling and its compact industrial design that caters to an Esports enthusiast's needs. Emphasizing the keyboard's 65% compact form factor, the video aims to illustrate how the STREAK65 is not just another keyboard, but a game-changing tool built for the pinnacle of competitive gaming.
Character Creation
At the center of the advertisement video lies a human robot character, designed and 3D-modelled from scratch. This character, equipped with Fnatic gaming peripherals, is not just a mascot but symbolizes the synergy between technology and human touch. With its likable and fun demeanor, the robot is created to resonate with the gaming community, offering a relatable figure that gamers can connect with. The purpose behind this character's creation is to weave a narrative that's not only engaging but also personifies the Fnatic brand's commitment to quality and community.
Animation
Animation plays a crucial role in establishing the narrative, offering a unique and engaging medium to illustrate the transformation from a limiting gaming setup to the enhanced experience provided by the STREAK65.
Through animation, the robot character's human-like behavior and reactions are vividly brought to life, complete with dedicated facial expressions that convey frustration with its originally oversized keyboard and subsequent satisfaction with the STREAK65's compact design. This visual storytelling method allows viewers to connect with the character's journey, making the product's benefits more relatable and memorable.
By animating the robot sawing off part of its old keyboard to transition into the sleek, efficient form of the STREAK65, the video creatively emphasizes the keyboard’s compactness and superior design.
Additional Content:
The content displayed in the following section was additionally created to complement the main ad piece. This supplementary material, designed for use in social media posts and the seller's product webpage, further explores the features and advantages of the STREAK65.
Still Renders:
