CLIENT: La Mesita de Almanza
LOCATION: Ushuaia, Argentina
DISCIPLINES: Brand identity, menu design, brochure design, illustration.
La Mesita de Almanza is a seafood restaurant situated in Tierra del Fuego, more precisely in the enchanting Puerto Almanza.
It holds a unique distinction as one of the top 3 restaurants globally with the lengthiest waiting lists. Reservations must be made six months in advance to secure a table.
OBJECTIVE
Bruna Rodriguez, owner of La Mesita de Almanza, sought to refresh her brand's image, redesign and update the menu to enhance user experience, and needed a brochure to guide diners from downtown Ushuaia to the remote Puerto Almanza.
CHALLENGE
Puerto Almanza is a small fishing village heavily reliant on seafood sales and its restaurants. La Mesita de Almanza faces significant competition offering similar services. Hence, capturing tourists' attention and standing out from the crowd is crucial.
CREATIVE SOLUTION
We redesigned the brand to make it more consistent, robust, and professional, along with developing a brand manual for Bruna to understand how to use the provided resources effectively. We also revamped the menu and fully illustrated a brochure that not only indicates how to get to the restaurant from downtown Ushuaia but also shows you which stops at iconic tourist spots you can make along the way.
