Animalisā¢
Who are we?
The company's desire is to become a reputable high-quality brand. They primarily aim for minimalism and clarity, meaning a modern minimalist look. We will be focusing on selling T-shirts. In the future, it's very likely that we will expand our product range to include other items such as socks, trousers, pullovers, hoodies, and hats. Our target audience is men aged between 15 to 60, with the prime age group being around 25. The emotion we want to convey when people look at our products is akin to the description of a "gangster with a big heart". We aim to blend a tough exterior with a soft core, reflecting strength, loyalty, and deep emotional connection. Our overall business goals are to consistently deliver high-quality, unique designs and to establish ourselves as a strong and trusted brand in the market. Our products offer a blend of sustainable fashion and unique designs, catering to environmentally-conscious consumers who don't want to compromise on style. We provide a solution for those seeking high-quality, distinctive apparel that aligns with their values and stands out in a crowded market.
Design & Solution:
The logotype design character is created by Ā Luxury, Modern, Strong & Stylish. To create a stylish character in the logotype, It looks expanded. The spades symbol aspects appearance for convenience to make it feel like a gangster with a big heart by making the mark upside down. By forming a spade mark Bring more stability, visibility & high quality to the Brand. A geometric shape structured which appears as luxurious, soft corners of the mark. The letter A has been developed with spade marks to create a visual representative of the first letter of the brand name. The kering & weight were adjusted not to make it too elegant or not to make it too bold on both sides. The imagery is used to feel the brand in depth to feel more compatible with the targeted audience.
