MULTISHOW
Rebrand 2016
Rebrand 2016
In 2016, the Multishow channel underwent a complete rebranding. The channel's content aimed to provide light and chill entertainment for the whole family, without any age or wealth restrictions. However, the visual identity of Multishow still primarily targeted a young and niche market.
By focusing on entertainment and adopting the new slogan "A gente se diverte" ("we have fun"), more straightforward and inclusive, the new branding communicated with greater clarity and objectivity.
All the work was co-created by the design team comprising Luke Bosshard, Antônio Simas, and Júlia Bueno. The animations were done by Thiago Barros, and the script was written by Guilherme Schutze.
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Logo Animation
Credits:
Client: Globosat - Multishow channel
Designers: Luke Bosshard, Júlia Bueno, Antonio Simas
Animation: Thiago Barros
Coordinator: Pedro Pezinho
Manager: Marcio Pimenta
Director: Manuel Falcão
Account Manager: Livia Barbosa, Flavia Risi
production: Elisa Levy
Sound Design: Eduardo Politzer
screenwriter: Guilherme Schutze
voice: Alexandre Moreno
Designers: Luke Bosshard, Júlia Bueno, Antonio Simas
Animation: Thiago Barros
Coordinator: Pedro Pezinho
Manager: Marcio Pimenta
Director: Manuel Falcão
Account Manager: Livia Barbosa, Flavia Risi
production: Elisa Levy
Sound Design: Eduardo Politzer
screenwriter: Guilherme Schutze
voice: Alexandre Moreno
Broadcast Automation: Adolfo Fischer
Thanks: Cristiano Maia, Rafael Braga, Vandré Huppes, Josafah Ribeiro
Thanks: Cristiano Maia, Rafael Braga, Vandré Huppes, Josafah Ribeiro
