A picture-perfect toolkit for new restaurants
McDonald’s is planning to expand by 25% globally by 2027. Canada is part of those plans, so our challenge was to figure out how to highlight all these openings. But the inauguration of a new restaurant is more than just an expansion—it’s a cause for celebration. So, McDonald’s wanted to welcome customers with an invitation that embodies the festive spirit and friendly experience the brand is known for. These explosions of confetti feature iconic McDonald’s menu items and meet the technical challenge of creating a sense of movement in static images.
McDonald’s is planning to expand by 25% globally by 2027. Canada is part of those plans, so our challenge was to figure out how to highlight all these openings. But the inauguration of a new restaurant is more than just an expansion—it’s a cause for celebration. So, McDonald’s wanted to welcome customers with an invitation that embodies the festive spirit and friendly experience the brand is known for. These explosions of confetti feature iconic McDonald’s menu items and meet the technical challenge of creating a sense of movement in static images.
CREATIVE AGENCY: Cossette
PRODUCTION AGENCY: Consulat
CLIENT: McDonald's Canada
MEDIA AGENCY: OMD
EXECUTIVE CREATIVE DIRECTORS: Anne-Claude Chénier, Alexandre Gadoua, Jason Hill
CREATIVE DIRECTORS: Alexandre Jutras, Cédric Audet
COPYWRITER: François-Julien Rainville
ART DIRECTOR: Philippe Leblanc
ACCOUNT DIRECTOR: Natalie Azoulay
PRODUCT MANAGER: Catherine Benda
AGENCY PRODUCER (SEPTIÈME): Audrey Blackburn
PHOTOGRAPHER: Mathieu Lévesque
PRODUCER: Éliane Sauvé
SET DESIGNER: Pascal Brousseau
LIGHTING ASSISTANT: Renaud Lafrenière
DIGITECH: Aljosa Alijagic
COORDINATOR: Marie-Clarys Taillon
HOST: Gabrielle Poulin
BTS PRODUCER: Bruno Destombes
BTS PRODUCER: Bruno Destombes
RIGGING TECHNICIAN: Renaud Robert
RETOUCHER: Mathieu Lévesque
ADVERTISER: McDonald’s Canada
DIRECTOR, FIELD MARKETING: Mélissa Hains
REGIONAL MARKETING SUPERVISORS: Andréanne Gilbert, Annie Woang
