Swirl is the new package designed for Veuve Clicquot Yellow Label.
Inspired by the vibrance of the contemporary city and the sophistication of nomadic urban lifestyle, it is feminine and elegant and combines simplicity of form with an unconventional twist.
Opening a bottle of Veuve Clicquot has now become a performance of joy and mistery. The spiral carton tube gives the package a new dimension: the gesture slowly unveils the bottle, in a new ritual of pleasure.
Designed by Marta Alves, Patrizia Berardelli, Silvia Bertossa and Boaz Dekel, in 2014, within the course Laboratory of Design II, at the Polythecnic of Milan.