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    Logo and identity for a new financial investment company, MARviK.
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MARviK
Logo & Identity - 
This project was done at The Jupiter Drawing Room (Utopia), for a new financial investment company, MARviK.
 
There is more to the name MARviK than one might think. Firstly, the roman ‘vi’ is a reference to the 6th element on the periodic table, Carbon. As a financial service provider, Carbon represents everything you would expect MARviK to embody. It is stable, yet adaptable. Limitless in its potential. Secondly, the capital letters of MARviK form ‘MARK’, paying homage to the company’s visionary entrepreneur, Mark Gilbert. 
 
Further inspired by the connection between Carbon and the company’s business philosophy, the business cards were fashioned after the design of the periodic table.