Soul Art Biojoias
SoulArt é um projeto de criação e joias naturais a partir de folhas cascas e sementes, esse tipo de produto também é chamado de eco joias, joias naturais. A soul art visa a natureza em contato com a beleza interior feminina, sendo a conexão mulher, beleza e natureza uma grande interligação.
Direção Criativa
A escolha da criação da logo da marca veio do próprio desejo da cliente de retratar um rosto feminino de cabelos cacheados pra cima utilizando as joias. Como o cunho do projeto era destacar as biojoias, pensei que a silhueta da mulher seria mais interessante do que propriamente desenhar um rosto para que a atenção não fosse desviada e a gente conseguisse dialogar com o público a mensagem correta. Em todas as assinaturas as biojoias tem o seu destaque próprio.
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Soul Art Biojoias
SoulArt Biojewelry is a project of creating natural jewelry from leaves, barks, and seeds. This type of product is also known as eco-jewelry or natural jewelry. Soul Art seeks to connect nature with the inner beauty of women, with the connection between woman, beauty, and nature being a significant focus.
SoulArt Biojewelry is a project of creating natural jewelry from leaves, barks, and seeds. This type of product is also known as eco-jewelry or natural jewelry. Soul Art seeks to connect nature with the inner beauty of women, with the connection between woman, beauty, and nature being a significant focus.
Creative Direction
The choice to create the brand logo came from the client's desire to portray a female face with curly hair using the jewelry. Since the essence of the project was to highlight the bio-jewels, I thought that the silhouette of the woman would be more interesting than drawing a face so that attention wouldn't be diverted and we could effectively convey the correct message to the audience. In all signatures, bio-jewels have their own spotlight."
