Modo Bio
Advancing Healthcare Equity Through Data Ownership
Modo Bio approached us with a vision to revolutionize healthcare equity through innovative patient data ownership. In an era where data is simultaneously incredibly useful in breakthrough treatments and in concerns over privacy and data ownership, they looked to reframe the conversation around how patient data is managed.
They needed a brand system that could communicate their innovative approach and resonate with a diverse audience. The challenge was to holistically encapsulate their commitment to healthcare equity and innovative approach to technology while making complex data feel accessible, engaging, and beautiful.
Translating Modo Bio's vision of health equity into a compelling brand identity, we explored extending the original logo into a visual language of color, photography, illustration, and pattern. Recognizing the crucial role of visual storytelling, we established a unique art direction for photography, crafting images that reflect the inclusivity and forward-thinking ethos of Modo Bio.
Informed by Modo Bio’s ethos of innovation and democratization of data, we developed a distinct-yet-flexible illustration style creating a bespoke brand AI recipe for Midjourney, ensuring visual elements align seamlessly with the brand's narrative. These illustrations serve as integral aesthetic components conveying the idea of patient data ownership and its impact on healthcare.
Seeking to amplify Modo Bio’s reach and message, we also conceptualized and developed a podcast featuring the CEO of the company, Parker Condit, providing a platform for transparent discussions on healthcare equity and patient empowerment.
Accompanying this, we crafted a robust omni-channel marketing strategy designed to engage and educate audiences across all touchpoints, positioning Modo Bio as a thought leader in transforming healthcare through innovation, a belief in good design, and patient-centricity.
