Crust & Crumb – Visual Identity Design for a Local Sandwich Shop
Crust & Crumb is a local sandwich shop seeking a visual identity that embodies its minimalist and peaceful energy. The goal was to create a brand that captures attention in a market saturated with new cafe businesses while exuding sophistication, style, and charm. The name itself, referencing the simplicity of bread, served as the inspiration for the design.
Sandwiches are built upon something that we all know and love, that is one of, if not THE ultimate household name… Bread. Bread is the life and soul of sandwich shops, it is humble and loyal, is always around and never lets you down. I wanted to use this theme to design an identity that made us all remember how much we owe to bread and how warm its embrace is. What better mascot could there be for a Sandwich shop wanting to communicate comfort, homeliness and approachability?
To read more about how I designed this brand identity click here.
To read more about how I designed this brand identity click here.
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