Lanna Coffee is a new brand of specialty coffee based in Shanghai and Yunnan, China. Lanna Coffee buys, roast, and sells coffee beans from the Yunnan region in China. It's also the first member of the Specialty Coffee Association of America in Yunnan, in addition to being a member of the Specialty Coffee Association of China.
For this project, we worked closely with the client to identify key brand attributes and developed a unique, organic, artisanal identity that speaks to the kind of worldly, lifestyle customer that loves to drink Lanna Coffee.
From this, we created an e-commerce site that highlights and emboldens the core values of the brand, exudes a unique and engaging online experience for the user, and provides a new stream of revenue and conversion of the company.
We painted all the watercolor icons and illustrations with a sense of hand-craft and artistic amiability that Lanna Coffee expresses through its coffee, its stores, and its brand.