Anastasia Genkina's profile

Gorky Park Ice Cream

Gorky Park Ice Cream

This ice cream has been a treat inseparable from a walk in the Moscow Gorky Park for decades.
Its special taste of creamy vanilla and waffle cone became a memory of childhood for several generations, and it has remained true to the old-fashioned recipe. 
The aim to connect the historical value with modern recognition through design was achieved
by developing patterns, inspired by key symbols of the Park's life. Each pattern corresponds with one 
of the six flavours. 

Art director—Misha Gannushkin
Graphic designer—Anastasia Genkina   
Photographer—Grigory Sobchenko
Scenery design & retouching—Anastasia Genkina

European Design Awards 2015 
Silver Award in Packaging Food & Beverages category

Gorky Park Ice Cream